Hera
for women
The Challenge
Creatine is one of the most researched and effective supplements available, yet the category is dominated by male-led, gym-focused brands that overlook a growing female audience.
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Hera was created to challenge this norm: a creatine product designed specifically for women, acknowledging that its benefits extend far beyond the gym, from energy and recovery to cognitive function and overall wellbeing.
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The challenge was to create a brand that felt purpose-built for women, not a softened or rebranded version of an existing male-centric product.
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The Approach
Sidekick developed Hera as a confident, modern supplement brand designed to resonate with women and reflect their needs, routines, and motivations.
The brand was built around clarity, confidence, and credibility — avoiding clichés often associated with female-focused health products, while still standing apart from the aggressive, performance-led aesthetic of the wider category.
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What we delivered
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Brand identity & positioning
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Packaging and label design across three flavours
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Visual system designed for clarity and shelf impact
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The Outcome
A distinctive creatine brand concept that feels considered, inclusive, and credible — showing how reframing an existing product through sharper audience understanding can unlock new relevance and differentiation.​
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Repositioning a product for an underserved audience
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Challenging category conventions through brand strategy
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Using design to signal clarity, trust, and confidence
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